On the 15th of Elul, 5657 the Rebbe Rashab announced his plan to open a new and kind of yeshiva which will ultimately be named “Tomchei Tmimim”. The challenge was unique – a lifestyle change:
“The Yeshiva is not only for Torah, there’s no shortage of houses of Torah learning. The intention here is to shine light… The intention is that those who learn Torah here – nigleh and Chassidus – should have something to walk with in the “shuk” (market). “The yeshiva that I am founding with Hashem’s help today; my request of the Hashem is that he grants the Yeshiva a spirit of Yiras Shomayim, a spirit of real Avodah, one of good middos and of Kabolas Ol Malchus Shomayim.”