The day of the marriage of Rabbi Yosef Yitzchok Schneersohn, to Rebbetzin Nechama Dina in the year 5657 became an important date on the chassidic calendar. As the Rabbi explains, every year on this day, a special influence is manifested – the influence of joy. As it is emphasized in the blessing of nisuin: “Gladden the beloved companions as You gladdened Your creatures in the garden of Eden initially” (see more in the Rebbe’s talk on 14 Elul 5748).
- Throughout the week following the chuppah, the Rebbe Rashab said ma’amorim at every sheva brochos meal. They were later compiled into the “Ma’amar Samach TeSamach, 5657” (מאמר “שמח תשמח” ה’תרנ”ז).
- On the 15th of Elul, during one of the sheva brochos, the Rebbe Rashab announced his plan to open a new type of yeshiva. This should be a yeshiva where students will study both aspects of the Torah: the “nigleh” (the revealed aspect of the Torah) and Chassidus (the inner aspect of the Torah) in their unity. Later this yeshiva was named “Tomchei Tmimim.“
- In his talk on 14 Elul 5748 (1988), the Rebbe mentioned that the influence that happened on 13 Elul when the Rebbe Rayatz got married comes back every year just like it did then. Moreover, this influence increases each year according of the principle “ma’alin baKodesh” – “we ascend in holiness”.